The Deeptech PR Playbook: Start with Knowing Your Audience one-day course is designed to help participants understand their audience and communicate more effectively.
Strategies
- Identify Core Audiences: The course focused on teaching participants how to identify their core audiences, including investors, partners, and early adopters, and to develop communication strategies that resonate with each group.
- Audience-Centric Messaging: Participants learn to create tailored, audience-specific messages using the 5W approach, focusing on how to translate complex technical jargon into compelling narratives.
- PR Readiness: Conduct review to assess if companies are "PR ready," ensuring they have well-explained products, websites, and data to share, all crucial for building credibility.
Results
- Tailored Messaging: Participants will be equipped with audience-specific messaging strategies, allowing them to communicate more effectively with both professional and general audiences.
- Improved Credibility: With a structured plan to leverage data and thought leadership, participants will be able to position their companies as authoritative voices, building trust with key stakeholders.