Skip to main content

Social listening

Why It Matters

Without listening, organisations operate on assumptions rather than evidence. Social listening enables earlier risk detection, sharper messaging, and better alignment with audience reality.

It supports:

  • Reputation risk management
  • Informed messaging decisions
  • Competitive and market insight

Our Approach

We monitor relevant platforms and discussion spaces to track sentiment, themes, and emerging narratives. Insights are analysed and contextualised — not delivered as raw data.

Our focus is always on what the insight means for communications strategy:

  • Topic, brand, and sentiment monitoring
  • Trend and issue identification
  • Competitor and category insights
  • Strategic recommendations based on findings

Read More

Social listening insights from Singapore’s GE2025 campaign

Social listening

Let's talk
We would love to hear from you!