FancyTech, a specialist in AI-generated video content and winner of the 2024 LVMH Innovation Award, sought to strengthen its expansion across Southeast Asia and the Middle East through strategic media relations, thought leadership, SEO-driven content, and LinkedIn engagement.

Strategies

• Regional media coverage: Secured Bahasa Indonesia Tech in Asia and e27 coverage around FancyTech’s Series B funding and Southeast Asia expansion, with tailored narratives for each market.
• Expert Commentary: Facilitated Bahasa Indonesia Bisnis story featuring local partner Space and Shapes to strengthen in-market trust.
• LinkedIn Community & Content Strategy: Implemented a structured LinkedIn content and newsletter strategy. Published high-impact posts using leadership quotes, event amplification, wordplay, and creative visuals.
• SEO-Led Content Amplification: Leveraged Semrush to prioritise ten keyword clusters with top-performing keywords, guiding off-page SEO and content optimization.

Results

• Enhanced Media Credibility: Coverage across national news agencies and top-tier tech publications strengthened FancyTech’s positioning as a leading GenAI solution provider.
• Social Media Traction:
• LinkedIn follower growth: +1,085 followers (+10.1%) from 5 April to 15 July 2025.
• Newsletter launch: 1,720 subscribers (+16.0%) from a base of 10,745 followers.
• High engagement: Three viral posts generated 150–400 engagements each, significantly outperforming baseline content.
• Higher Engagement: The strategic promotion efforts led to a substantial increase in report downloads, extending the company’s reach and influence in the industry.